CFO
PREVIEW
WORKSHOP
MOST BUSINESSES DON’T FAIL BECAUSE THEY HAVE NO SALES — THEY FAIL BECAUSE THEY CAN’T SEE WHAT THE NUMBERS ARE TELLING THEM.
A practical preview workshop for business owners who want clearer cash flow, better financial visibility, and more confidence when making business decisions.
YOUR BUSINESS MAY LOOK PROFITABLE — BUT DO YOU REALLY KNOW WHERE THE CASH IS?
Many SME owners only look at bank balance, sales, or year-end accounts. But those numbers alone do not tell you whether the business is financially healthy.
“Boss, the bank account has no money.”
SALES ARE COMING IN, BUT CASH IS ALWAYS TIGHT
Customers have not paid yet, inventory has already been purchased, suppliers need payment, and payroll cannot wait.
YOU SEE PROFIT — BUT DON’T FEEL THE MONEY
Profit on paper does not automatically mean healthy cash flow. The real question is: where is your cash being trapped?
YOU WANT TO HIRE, EXPAND OR TAKE BIGGER PROJECTS — BUT YOU’RE NOT SURE
Without clear financial visibility, every growth decision feels risky.
YOU THINK YOU NEED A LOAN — BUT IS FUNDING REALLY THE PROBLEM?
Sometimes the issue is not a lack of money. Cash may simply be stuck in receivables, inventory, cost structure, or poor planning.
YOUR ACCOUNTANT GIVES YOU REPORTS — BUT WHO TELLS YOU WHAT TO DO NEXT?
A report shows what happened. CFO-level thinking turns the numbers into decisions, priorities and action.
MOST BUSINESSES ARE NOT SHORT OF DATA. THEY ARE SHORT OF FINANCIAL CLARITY.
This workshop helps you identify blind spots, understand what the numbers are really saying, and decide what to do next.
FROM REPORTS TO REAL BUSINESS DECISIONS.
This is not an accounting class. It is a business-owner session designed to help you understand what to look at, what the red flags mean, and where action should come first.
CASH FLOW CLARITY
Understand why profit and cash are not the same, and identify where cash may be getting stuck.
5 KEY FINANCIAL INDICATORS
Know which numbers deserve the business owner’s attention instead of drowning in a full set of accounts.
COLLECTION DAYS
See how slow customer collections affect cash flow and estimate how much cash may be released through better collection.
FINANCING READINESS
Understand what banks and funders look at before you start preparing a loan or funding application.
FINANCIAL BLIND SPOTS
Learn to identify warning signs in receivables, inventory, costs and operating structure before they become bigger problems.
WHAT TO DO NEXT
Turn financial information into clearer priorities, actions and a practical roadmap for the business.
ACCOUNTING TELLS YOU WHAT HAPPENED.
CFO THINKING HELPS YOU DECIDE WHAT HAPPENS NEXT.
Understand the financial health of your business.
Differentiate Revenue, Profit and Cash Flow.
Find the biggest cash flow bottlenecks first.
Make financing and growth decisions with more confidence.
THIS WORKSHOP IS FOR YOU IF...
You are already running a business and want to make better decisions based on clearer financial information — not guesswork.
HORST YONG
HBA Global Co-Founder · CA(M), ACCA(UK)
This preview workshop focuses on helping business owners move beyond financial reports and start using numbers as a management tool — for cash flow, financing, planning and business decisions.
READY TO SEE YOUR BUSINESS NUMBERS DIFFERENTLY?
Join this CFO Preview Workshop and leave with a clearer view of your company’s financial health, cash flow blind spots and next priorities.
STOP RUNNING THE BUSINESS BLIND.
Your numbers should help you make decisions — not only tell you what happened last month. Register for the CFO Preview Workshop and start looking at your business through a CFO lens.
REGISTER NOWHBA Global Consultancy · www.yourhba.com
